4. März 2021, 16.00 Uhr Online via Zoom
Fashion & Technology lädt zum Gastvortrag mit Kerry Murphy // THE FABRICANT.
Meeting-ID: 881 0460 3134
Vortrag auf Englisch
The Fabricant is a digital fashion house leading the fashion industry towards a new sector of digital-only clothing. We specialise in photo-real 3D fashion design and animation. Our work operates at the intersection of fashion and technology, creating digital couture and fashion experiences that are always digital, never physical.
We aim to show the world that clothing does not need to be physical to exist. We believe the digital-only fashion sector will open up new creative avenues beyond the limits of the physical world, while promoting sustainability and drastically reducing the negative environmental impacts of the current fashion paradigm.
Digital fashion is a vast and untapped creative terrain, where the previously physically impossible becomes possible. We see ourselves as ‘fashionauts’ committed to exploring the potential of this new world through our digital couture and compelling 3D fashion narratives. We collaborate with global brands and retailers, bringing our expertise as leaders in the digital fashion sector, to help them deep dive into its unlimited possibilities.
Kerry is the founder of The Fabricant, a digital fashion house leading the fashion industry towards a new sector of digital-only clothing. His education is in film and visual effects and he worked in the advertising industry for companies like Facebook, Nike, Asics, Under Armour, Playstation, Philips and many more for over a decade, before establishing The Fabricant full-time in 2018 following two-years of technical and business development.
Finland-born Kerry combines his technical 3D/VFX, creative direction and business skills to form the foundation of The Fabricant.
“I believe, to change the toxic environmental and cultural aspects of fashion we need to change the experience. Digital-only fashion provides many new opportunities to do so.”