Wilhelm Patrick

Design Fictions als immersives Mittel zur Lösung von gesellschaftlichen Herausforderungen im Kontext des Alterns

Beginn des PhD-Programms / Start of the PhD-Program​: 
WS 2024

Betreuung / Supervision: 
Prof. Dr. Michael Shamiyeh, Francis Müller (ZHdK)

Abstract:
Strategic decision-making in organizations, especially in healthcare, faces increasingly complex challenges in the face of rapid technological, demographic, and societal changes. Understanding and anticipating possible futures is crucial to keep organizations resilient and adaptable. While the concept of diegetic prototypes within design fictions has helped to discuss and visualize complex future issues in other fields, their application in the context of ageing and particularly from the perspective of a health insurer is largely unexplored. Tangibilizing future scenarios enables decision-makers to experience potential challenges and opportunities not only intellectually, but also emotionally and practically. In the context of ageing, where demographic changes will have significant implications for healthcare and society at large, the need to make possible scenarios tangible is even more critical. This research has the potential to provide insights into the ways in which speculative design, and particularly diegetic prototypes, can inform strategic decision-making. This is relevant for health insurance executives and boards of directors, as they face the twin challenges of both meeting the current needs of their customers and anticipating and responding to future developments.

Kurz-Biographie / Short Bio:
Several years of work in corporate development with a business background and a strong focus on innovation. Currently engaged in the question to what extent a health insurance company can evolve into a health partner.

Email-Adresse / Email-Address: 
patrick.wilhelm18@alumni.imperial.ac.uk